Design Thinking White Paper
Most companies feel the need to innovate in order to keep up with potentially disruptive competitors. Design inspired approaches, such as design thinking, have been hailed as a new ‘silver bullet’ that can help organization to completely rethink their offerings, their relationship with customers, their business models. Despite a flurry of publications on ‘how to do’ design thinking there is very little research and understanding of the actual impacts and consequences of its application in existing organization.
Dr. Berti discusses about design thinking, what it means to adopt it and some implications of its adoption.
Click on the link below to download the full white paper.