Temple University’s Fox School of Business ranks among the Top 20 business schools “making the most of social media channels,” according to an article in BizEd magazine.
The Fox School’s ranking – No. 17 nationally – appears with an article highlighting a survey of 371 AACSB-accredited business schools’ social media usage. Fox ranks ﬁfth among Northeast business schools, behind Harvard (No. 1), Penn (No. 2), Columbia (No. 5) and Dartmouth (No. 16).
A March 2012 survey, on which the ranking is based, benchmarked each school’s social media performance by metrics including Facebook fans and activity, Twitter followers, YouTube views, and oﬃcial presence on Wikipedia, Google Places, LinkedIn and Google+.
The researchers found that business schools with Facebook and Twitter accounts – and that have links to those social media channels from their school website – have an average of 1,744 Twitter followers and 1,654 Facebook fans. The Fox School of Business has more than 2,500 Twitter followers and nearly 8,600 Facebook fans.